When we’ll throw the masks, we hope soon, we will be changed. Too many things intervened in a short time cannot leave us unresponsive. We will see with different eyes the house, that before was only night work and today is everything: office, school, gym. We will focus on basic needs such as health and well-being. We will experience a concept of luxury linked to the time to spend rather than the possession of things. We will more be and less have, and even that need to have will be different.
Design is project and now the big bet concerns the ability of our companies and our designers to grab the recovery with new content and products. That will have to be sustainable, because the consumer looks not only at the products but also at the company behind them, at how they make them.